JC

Marketer · Designer · Musician · Author

Jennifer
Corbett

Marketing Operations Manager Brand Designer Published Author Accomplished Musician

Strategic architect of lead generation systems and marketing infrastructure for an $11B Fortune 500 enterprise, with 10+ years of experience driving measurable pipeline growth through data-driven operations and precision marketing design. Beyond the boardroom, a published author of two works on Italian culinary arts, an accomplished chamber musician who has performed at the International Viola Congress, and editor of a chamber work published in the American Viola Society Journal. A multidisciplinary professional whose creative range and analytical rigor inform every endeavor.

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10+Years Experience
$11BCompany Scale
Jennifer Corbett
10+ Years$11B
Scale
Marketing Automation Pardot & Salesforce HubSpot Lead Architecture CRM Optimization Campaign Attribution Brand Design Sauce Recipes Cookbook Pasta Recipes Cookbook Data Governance Marketing Automation Pardot & Salesforce HubSpot Lead Architecture CRM Optimization Campaign Attribution Brand Design Sauce Recipes Cookbook Pasta Recipes Cookbook Data Governance
What I Do

Areas of Expertise

01

Marketing Operations & Lead Architecture

Senior architect of end-to-end lead generation infrastructure. I design the systems that turn awareness into pipeline — from UTM governance to MQL-to-SQL velocity.

PardotSalesforceHubSpotLead ScoringAttributionFunnel Design
02

Brand Design & Visual Communications

From graphic design for arts institutions to brand voice consistency at enterprise scale — I craft visual systems that communicate with precision and personality.

Brand IdentityGraphic DesignCampaign CreativeVisual Systems
03

Content Strategy & Customer Communications

Architect of customer-facing communications for a Fortune 500 enterprise. I develop strategic messaging frameworks, manage multi-channel content pipelines, and ensure brand voice consistency across every customer touchpoint at scale.

Fortune 500Customer CommunicationsContent StrategyBrand VoiceEmail CampaignsMessaging
04

Data Analytics & Pipeline Reporting

Campaign attribution, funnel analytics, loyalty program data infrastructure — all mapped back to revenue. I turn raw marketing data into strategic decisions.

Attribution ModelingCRM AnalyticsConsumer BehaviorReporting
05

CRM & MarTech Integration

Bi-directional sync architecture, loyalty program data pipelines, and cross-system data integrity. I make your tech stack actually work together.

CRM IntegrationData SyncAPI ArchitectureTech Stack
06

Cross-Functional Leadership

A trusted strategic partner across sales, marketing, IT, and data teams. I build alignment, remove friction, and drive projects from concept to execution with clarity and precision.

Team AlignmentProject ManagementProcess DesignStakeholder Comms
07

Performing Artist & Music Editor

An accomplished violist with a career spanning competition wins, world premieres, and international stages. Performed with the Los Angeles Philharmonic, won the Ojai Music Festival chamber competition coached by the Grammy-winning Emerson String Quartet, and appeared at the International Viola Congress. Also served as editor for a viola trio published in the American Viola Society Journal.

Viola PerformanceChamber MusicMusic EditingOrchestralChoral
08

Published Author

Author of the Artisanal Anthology series — two published works on Italian culinary tradition. Combining scholarly research with professional technique, each volume delivers an authoritative exploration of classic and modern Italian cuisine, from sauce composition to the craft of handmade pasta.

Cookbook AuthorItalian CuisineCulinary ResearchRecipe DevelopmentFood Writing
Career History

Professional Experience

2012 — Present QXO, formerly Beacon Building Products

Marketing Operations Manager

Senior architect of QXO's marketing operations infrastructure and lead generation platform for an $11 billion enterprise. Own the entire lead lifecycle strategy, marketing-sourced pipeline generation, and campaign attribution framework.

Implemented Pardot campaign frameworks and Salesforce integrations, dramatically improving funnel visibility and MQL-to-SQL conversion speed.
Defined UTM governance and automated lead scoring, routing, and segmentation processes across the full funnel.
Designed Loyalty program data infrastructure; led bi-directional sync integration with data and IT teams to ensure integrity at scale.
Developed precision marketing model for consumer behavior prediction, integrating Cornell-certified frameworks.
Manages all customer-facing communications and campaign operations across multiple channels.
★ Named MVP by CEO — Q2 2025
2006 — 2011 The School for Strings, New York, NY

Office Manager

Managed daily operations of a prestigious Suzuki music school in New York City. Led the school's visual identity through thoughtful graphic design that reflected its artistic mission.

Oversaw all administrative functions including record management, scheduling, and facility operations.
Led visual communications and graphic design, creating a cohesive brand identity for the institution.
Served as primary contact for faculty, parents, and students — honing cross-functional relationship skills.
2002 — 2005 Los Angeles, CA

Freelance Musician

Worked as an independent performing artist in the Los Angeles area, taking on a range of engagements across chamber, orchestral, and private performance settings. Built a professional performance career alongside academic and editorial pursuits in the viola community.

Performed in diverse chamber and ensemble settings across Southern California.
Maintained an active performance schedule while contributing to scholarly music publications.
Capabilities

Skills & Tools

Marketing Operations

Pardot / Marketing Cloud98%
Salesforce CRM95%
HubSpot88%
Lead Lifecycle & Attribution97%
Campaign Analytics & Reporting92%
Data Governance & Automation90%

Additional Capabilities

Beyond core marketing ops, I bring creative, analytical, and leadership capabilities that make campaigns not just measurable — but memorable.

Email MarketingSegmentation UTM GovernanceConsumer Behavior (Cornell) Graphic DesignBrand Voice Project ManagementTech Stack Management CRM PersonalizationCustomer Retention Cross-Functional CollaborationContent Strategy Process DesignLoyalty Program Architecture Viola PerformanceItalian Cuisine
Beyond the Dashboard

Published Author

"The same instinct that builds a great lead funnel builds a great dish — structure, flow, and a little something unexpected."

Jennifer Corbett is a lifelong home cook and entertainer known for bringing warmth and tradition to every dish. Inspired by everyday moments around the table, she shares her expertise in authentic Italian cooking — from classic sauces to handcrafted pasta shapes.

Artisanal Anthology of Sauce Recipes
Available Now — Vol. 1

Artisanal Anthology of
Sauce Recipes

Mastering classic and modern Italian sauce recipes — from rich tomato ragus to vibrant herb-forward pestos. Includes a complete pasta shape and pairing guide.

Inquire →
New Release — Vol. 2
Artisanal Anthology of Pasta Recipes
Coming Soon — Vol. 2

Artisanal Anthology of
Pasta Recipes

Mastering the art of old-world pasta shapes and fillings — a refined journey through Italy's stuffed and shaped pasta traditions, from tortellini to ravioli.

Get Notified →
Academic Background

Education & Certifications

2023

Certificate, Consumer Behavior

Cornell University

Data-driven strategies to predict consumer behavior and understand the psychology behind buying decisions.

2000–2004

Bachelor of Music

California State University, Northridge

Music performance specialization with a focus on viola, chamber music, and symphonic literature.

Private Study

Viola — Master Class Study

Tom Tatton · Keith Greene

Studied viola under the tutelage of distinguished violists Tom Tatton and Keith Greene, shaping a rigorous foundation in performance, technique, and musical interpretation.

Ongoing

Professional Development

Salesforce · Pardot · HubSpot · Analytics

Continuous learning in marketing automation, CRM platforms, data governance, and the evolving MarTech landscape.

The Other Stage

Music Experience

Classically trained violist under the tutelage of Tom Tatton and Keith Greene.

2004 Los Angeles Philharmonic

World Premiere — Misto Justo

Performed as alto in the choir for the world premiere of Misto Justo, a Latin jazz mass, with the Los Angeles Philharmonic. A landmark performance celebrating the intersection of classical orchestration and Latin jazz.

2002 Ojai Music Festival — Ojai, CA

Chamber Music Competition Winner

Won the chamber music competition at the prestigious Ojai Music Festival. Performed Schubert's String Quartet No. 14 in D minor, “Death and the Maiden” with coaching from the Emerson String Quartet — Grammy Award winners and one of the world's foremost chamber ensembles.

1999 International Viola Congress — Guelph, Canada

Viola Quintet Performance

Performed in a viola quintet at the International Viola Congress in Guelph, Canada — a gathering of the world's leading viola artists and scholars.

1999 American Viola Society Journal

Published Editor — Viola Trio

Served as editor for a viola trio published in the American Viola Society Journal — contributing to the scholarly and performance literature of the viola community at the national level.

Let's Connect

Start a Conversation

Whether you're looking for a marketing operations partner, a creative collaborator, or you'd like to talk about my cookbooks — I'd love to hear from you.

linkedin.com/in/jenniferjcorbett

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