Marketing Operations · Graphic Designer · Author

Jennifer
Corbett

Marketing Operations Manager Brand Designer & Creative Director Published Cookbook Author

Strategic architect of lead generation systems and marketing infrastructure for an $11B company. I bridge data-driven operations and human-centered design — with 10+ years turning complex pipelines into measurable growth.

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10+Years Experience

$11BCompany Scale

CEO MVPQ2
2025

What I Do

Areas of Expertise

Marketing Operations & Lead Architecture

Senior architect of end-to-end lead generation infrastructure. I design the systems that turn awareness into pipeline — from UTM governance to MQL-to-SQL velocity.

PardotSalesforceHubSpotLead ScoringAttributionFunnel Design

Brand Design & Visual Communications

From graphic design for arts institutions to brand voice consistency at enterprise scale — I craft visual systems that communicate with precision and personality.

Brand IdentityGraphic DesignCampaign CreativeVisual Systems

Published Author & Content Creator

A published cookbook author with two titles — Sauce Recipes and Pasta Recipes — with a gift for translating complex ideas into compelling narratives.

Cookbook AuthorContent StrategyStorytellingBrand Voice

Data Analytics & Pipeline Reporting

Campaign attribution, funnel analytics, loyalty program data infrastructure — all mapped back to revenue. I turn raw marketing data into strategic decisions.

Attribution ModelingCRM AnalyticsConsumer BehaviorReporting

CRM & MarTech Integration

Bi-directional sync architecture, loyalty program data pipelines, and cross-system data integrity. I make your tech stack actually work together.

CRM IntegrationData SyncAPI ArchitectureTech Stack

Cross-Functional Leadership

A natural collaborator shaped by years of orchestral and chamber music. I align sales, marketing, IT, and data teams with the precision of a first-chair viola.

Team AlignmentProject ManagementProcess DesignStakeholder Comms

Career History

Professional Experience

2012 — Present QXO, formerly Beacon Building Products

Marketing Operations Manager

Senior architect of QXO's marketing operations infrastructure and lead generation platform for an $11 billion enterprise. Own the entire lead lifecycle strategy, marketing-sourced pipeline generation, and campaign attribution framework.

Implemented Pardot campaign frameworks and Salesforce integrations, dramatically improving funnel visibility and MQL-to-SQL conversion speed.

Defined UTM governance and automated lead scoring, routing, and segmentation processes across the full funnel.

Designed Loyalty program data infrastructure; led bi-directional sync integration with data and IT teams to ensure integrity at scale.

Developed precision marketing model for consumer behavior prediction, integrating Cornell-certified frameworks.

Manages all customer-facing communications and campaign operations across multiple channels.

★ Named MVP by CEO — Q2 2025

2006 — 2011 The School for Strings, New York, NY

Office Manager & Creative Director

Managed daily operations of a prestigious Suzuki music school in New York City. Led the school's visual identity through thoughtful graphic design that reflected its artistic mission.

Oversaw all administrative functions including record management, scheduling, and facility operations.

Led visual communications and graphic design, creating a cohesive brand identity for the institution.

Served as primary contact for faculty, parents, and students — honing cross-functional relationship skills.

Capabilities

Skills & Tools

Marketing Operations

Pardot / Marketing Cloud98%

Salesforce CRM95%

HubSpot88%

Lead Lifecycle & Attribution97%

Campaign Analytics & Reporting92%

Data Governance & Automation90%

Additional Capabilities

Beyond core marketing ops, I bring creative, analytical, and leadership capabilities that make campaigns not just measurable — but memorable.

Email MarketingSegmentation UTM GovernanceConsumer Behavior (Cornell) Graphic DesignBrand Voice Project ManagementTech Stack Management CRM PersonalizationCustomer Retention Cross-Functional CollaborationContent Strategy Process DesignLoyalty Program Architecture Viola PerformanceItalian Cuisine

Beyond the Dashboard

Published Author

"The same instinct that builds a great lead funnel builds a great dish — structure, flow, and a little something unexpected."

Jennifer Corbett is a lifelong home cook and entertainer known for bringing warmth and tradition to every dish. Inspired by everyday moments around the table, she shares her expertise in authentic Italian cooking — from classic sauces to handcrafted pasta shapes.

Available Now — Vol. 1

Artisanal Anthology of
Sauce Recipes

Mastering classic and modern Italian sauce recipes — from rich tomato ragus to vibrant herb-forward pestos. Includes a complete pasta shape and pairing guide.

Inquire →

New Release — Vol. 2

Coming Soon — Vol. 2

Artisanal Anthology of
Pasta Recipes

Mastering the art of old-world pasta shapes and fillings — a refined journey through Italy's stuffed and shaped pasta traditions, from tortellini to ravioli.

Get Notified →

Academic Background

Education & Certifications

2023

Certificate, Consumer Behavior

Cornell University

Data-driven strategies to predict consumer behavior and understand the psychology behind buying decisions.

2000–2004

Bachelor of Music

California State University, Northridge

Music performance specialization with a focus on viola, chamber music, and symphonic literature.

Ongoing

Professional Development

Salesforce · Pardot · HubSpot · Analytics

Continuous learning in marketing automation, CRM platforms, data governance, and the evolving MarTech landscape.

Let's Connect

Start a Conversation

Whether you're looking for a marketing operations partner, a creative collaborator, or you'd like to talk about my cookbooks — I'd love to hear from you.

linkedin.com/in/jenniferjcorbett

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JenniferCorbett